Village Sarthi Gramin Aajivika e-Store is an initiative launched to empower SHG women by creating an online marketplace for their products. It aims to enhance their income and market reach through training, skill development, and technology. The initiative has successfully expanded to cover the entire Moradabad district by May 2024, benefiting around 250,000 women directly and indirectly. The project has also led to the creation of job opportunities, product diversification, and enhanced accessibility in the market.
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